Effective advertising strategies for your business /

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Dades bibliogràfiques
Autor principal: Li, Cong (Autor)
Format: Electrònic eBook
Idioma:anglès
Publicat: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edició:First edition.
Col·lecció:2014 digital library.
Marketing strategy collection.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • 1. How does advertising function in general?
  • 2. What are the three advertising strategies?
  • 3. How does standardized advertising strategy work?
  • 4. How does targeted advertising strategy work?
  • 5. How does individualized advertising strategy work?
  • 6. How to gather consumer insights for advertising
  • 7. How to incorporate consumer insights into advertising
  • 8. How to integrate different advertising strategies together
  • Notes
  • References
  • Index.