Marketing and management models : a guide to understanding and using business models /
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| Edició: | First edition. |
| Col·lecció: | 2014 digital library.
Marketing strategy collection. |
| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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Taula de continguts:
- Arthur D. Little matrix
- Adopt and drop curve
- Ansoff growth matrix
- Authenticity gap
- Brand equity
- Brand resonance
- Brand resonance ladder
- Brand loyalty programs
- Brand switching
- Engagement gearing
- Communication targeting: business buying unit
- Consumer decision making
- Consumer decision model for a service industry environment
- Consumer angry switching
- Customer growth rate
- Gamification
- Gap analysis
- Cultural integration in marketing
- Force field analysis
- Iceberg theory: identification of the marketing research problem
- Integrated marketing vectors
- Ishikawa diagram (Fishbone)
- Mullin's seven domains, business opportunities
- Perceptual maps
- Porter's five force analysis
- Positioning
- Product life cycle
- Road mapping
- SERVQUAL
- SOSTAC� planning system
- Stakeholder analysis
- Supply chain concept
- Target market identification: segmentation and estimation
- The growth share matrix
- Glossary of terms
- Conclusion
- About the author
- References
- Index.