Developing successful marketing strategies /
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| Главный автор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Редактирование: | First edition. |
| Серии: | Marketing strategy collection.
2014 digital library. |
| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
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| Краткий обзор: | Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well. |
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| Примечание: | Part of: 2014 digital library. |
| Объем: | 1 online resource (xv, 148 pages) Also available in print. |
| Формат: | System requirements: Adobe Acrobat reader. Mode of access: World Wide Web. |
| Библиография: | Includes bibliographical references (page [143]) and index. |
| ISBN: | 9781606499610 |
| ISSN: | 2150-9662 |
| Доступ: | Access restricted to authorized users and institutions. |