Leading Latino talent to champion innovation /

This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort be...

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Bibliographic Details
Main Authors: Caraballo, Vinny (Author), McLaughlin, Gregory C. (Author), McLaughlin, Heidi (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:First edition.
Series:2013 digital library.
Strategic management collection.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Summary:This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States.
Item Description:Part of: 2013 digital library.
Physical Description:1 online resource (xv, 115 pages) : maps.
Also available in print.
Format:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Bibliography:Includes bibliographical references (pages 109-111) and index.
ISBN:9781606498019
ISSN:2150-9646
Access:Access restricted to authorized users and institutions.