SPeak performance : using the power of metaphors to communicate vision, motivate people, and lead your organization to success /
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| 主要作者: | |
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| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| 版: | First edition. |
| 叢編: | 2013 digital library.
Corporate communication collection. |
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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| Abstract: | Every leader needs to move people to action and align everyone's actions toward the same goal. But how is this best accomplished? Words are a leader's greatest tool, and metaphors are the most potent combination of words available. If a leader wants to be successful in communicating vision, motivating people, and transforming an organization, he or she must understand the power of metaphors and learn how to use them well. Through the proper use of metaphors, anyone can become a better leader, align his or her team with their organizational values, and lead the organization to success. Metaphors can activate vision and mission statements, enliven goals and objectives, and literally align every aspect of an organization in its intended direction. In SPeak Performance: Using the Power of Metaphors to Communicate Vision, Motivate People, and Lead Your Organization to Success, Jim Walz, PhD, shares his proprietary method of developing metaphors for use by any leader of people. The knowledge gained from the principles in this book will help leaders develop stronger vision and mission statements that are action oriented, and it will provide a schematic to organize goals and objectives that are relevant and focused on accomplishing the vision. Organizations can be transformed in the way they do business and find the ability to compete in a global marketplace more effectively than ever before. Whether you are an aspiring leader, a supervisor, manager, or corporate executive, this book will provide you with communication tools that will take your leadership to the next level and beyond. |
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| Item Description: | Part of: 2013 digital library. |
| 實物描述: | 1 online resource (xviii, 154 pages) Also available in print. |
| 格式: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| 參考書目: | Includes bibliographical references (pages [151]) and index. |
| ISBN: | 9781606498910 |
| ISSN: | 2156-8170 |
| 訪問: | Access restricted to authorized users and institutions. |