Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

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Bibliografiska uppgifter
Huvudupphovsman: Lowenstein, Michael W., 1942- (Författare, medförfattare)
Materialtyp: Elektronisk E-bok
Språk:engelska
Publicerad: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Upplaga:First edition.
Serie:2013 digital library.
Marketing strategy collection.
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Länkar:An electronic book accessible through the World Wide Web; click to view
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Innehållsförteckning:
  • 1. The customer-centric enterprise
  • 2. Customer and brand decision making and influence
  • 3. Customer behavior measurement
  • 4. Big customer data
  • 5. Customer strategy and tactics (branding, communications, and relationships)
  • Afterword
  • Epilogue
  • About the author
  • Notes
  • References
  • Index.