Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
Furkejuvvon:
Váldodahkki: | |
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Materiálatiipa: | Elektrovnnalaš E-girji |
Giella: | eaŋgalasgiella |
Almmustuhtton: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
Preanttus: | First edition. |
Ráidu: | 2013 digital library.
Marketing strategy collection. |
Fáttát: | |
Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
Fáddágilkorat: |
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Sisdoallologahallan:
- 1. The customer-centric enterprise
- 2. Customer and brand decision making and influence
- 3. Customer behavior measurement
- 4. Big customer data
- 5. Customer strategy and tactics (branding, communications, and relationships)
- Afterword
- Epilogue
- About the author
- Notes
- References
- Index.