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Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

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Detalhes bibliográficos
Autor principal: Lowenstein, Michael W., 1942- (Autor)
Formato: Recurso Eletrônico livro eletrônico
Idioma:inglês
Publicado em: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edição:First edition.
coleção:2013 digital library.
Marketing strategy collection.
Assuntos:
Customer relations.
Relationship marketing.
marketing
customer loyalty
customer centricity
customer experience
employee loyalty
employee ambassadorship
performance metrics
communication
corporate image and reputation
customer data
big data
chief customer officer
word-of-mouth
trust
brand
loyalty program
customer complaints
advertising
social media
leadership
relationships
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • 1. The customer-centric enterprise
  • 2. Customer and brand decision making and influence
  • 3. Customer behavior measurement
  • 4. Big customer data
  • 5. Customer strategy and tactics (branding, communications, and relationships)
  • Afterword
  • Epilogue
  • About the author
  • Notes
  • References
  • Index.

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