Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Lowenstein, Michael W., 1942- (Tekijä)
Aineistotyyppi: Elektroninen E-kirja
Kieli:englanti
Julkaistu: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Painos:First edition.
Sarja:2013 digital library.
Marketing strategy collection.
Aiheet:
Linkit:An electronic book accessible through the World Wide Web; click to view
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Sisällysluettelo:
  • 1. The customer-centric enterprise
  • 2. Customer and brand decision making and influence
  • 3. Customer behavior measurement
  • 4. Big customer data
  • 5. Customer strategy and tactics (branding, communications, and relationships)
  • Afterword
  • Epilogue
  • About the author
  • Notes
  • References
  • Index.