Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
Gorde:
Egile nagusia: | |
---|---|
Formatua: | Baliabide elektronikoa eBook |
Hizkuntza: | ingelesa |
Argitaratua: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
Edizioa: | First edition. |
Saila: | 2013 digital library.
Marketing strategy collection. |
Gaiak: | |
Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Aurkibidea:
- 1. The customer-centric enterprise
- 2. Customer and brand decision making and influence
- 3. Customer behavior measurement
- 4. Big customer data
- 5. Customer strategy and tactics (branding, communications, and relationships)
- Afterword
- Epilogue
- About the author
- Notes
- References
- Index.