Dynamic customer strategy : today's CRM /
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| 版: | First edition. |
| シリーズ: | 2013 digital library.
Marketing strategy collection. |
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
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目次:
- 1. Big data and dynamic customer strategy
- 2. The elements of dynamic customer strategy
- 3. Making sense of big data
- 4. Operationalizing strategy
- 5. Acquiring big (and little) data
- 6. Analytics for the rest of us
- 7. Turning models into customers
- 8. Of metrics and models
- 9. Making the case for big data solutions
- 10. Customer culture
- Notes
- References
- Index.