Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence /
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| Autor principal: | |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
|
| Edição: | First edition. |
| Colecção: | Selling and sales force management collection.
2013 digital library. |
| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Biography
- Acknowledgments
- Preface
- Introduction
- 1. Information, intelligence, and sales strategy
- 2. Competitive intelligence and the market-oriented organization
- 3. Competitive intelligence and the sales organization
- 4. Competitive intelligence acquisition, management, and sales ethics
- Conclusion
- Notes
- References
- Index.