Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence /
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| Auteur principal: | |
|---|---|
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Édition: | First edition. |
| Collection: | Selling and sales force management collection.
2013 digital library. |
| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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Table des matières:
- Biography
- Acknowledgments
- Preface
- Introduction
- 1. Information, intelligence, and sales strategy
- 2. Competitive intelligence and the market-oriented organization
- 3. Competitive intelligence and the sales organization
- 4. Competitive intelligence acquisition, management, and sales ethics
- Conclusion
- Notes
- References
- Index.