Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Le Bon, Jo�el (Egilea)
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edizioa:First edition.
Saila:Selling and sales force management collection.
2013 digital library.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • Biography
  • Acknowledgments
  • Preface
  • Introduction
  • 1. Information, intelligence, and sales strategy
  • 2. Competitive intelligence and the market-oriented organization
  • 3. Competitive intelligence and the sales organization
  • 4. Competitive intelligence acquisition, management, and sales ethics
  • Conclusion
  • Notes
  • References
  • Index.