Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales /
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
|
| 版: | 1st ed. |
| シリーズ: | 2013 digital library.
Marketing strategy collection. |
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
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目次:
- Acknowledgments
- Foreword
- 1. Necessary and sufficient conditions for increasing sales and profit
- 2. Getting down to basics
- 3. Customer analysis to improve the top and bottom
- 4. Quotation analysis to improve competitiveness
- 5. Using customer feedback to inform strategy
- 6. Product analysis and product management
- 7. New product development
- 8. Marketing research and competitor information
- 9. Crafting goals, objectives, and strategies from the bottom up
- 10. Sales management
- 11. Advertising and promotion
- 12. Conclusion
- Notes
- References
- Index.