Business model design and learning a strategic guide /
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| Autor principal: | |
|---|---|
| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
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| Edição: | 1st ed. |
| coleção: | 2013 digital library.
Strategic management collection. |
| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Why business models matter
- Three business model lenses
- How the Bomgar box delivers customer value
- A ham radio company builds a superior business model
- TOMS shoes: selling a vision
- Netflix cancels the value exchange agreement
- Rent the runway: changing customer behaviors and industry norms
- J.C. Penney's big experiment
- Ten key ideas about business models
- Appendix A. Pricing mechanisms
- Appendix B. Online marketplaces
- Notes
- References
- Index.