Business model design and learning a strategic guide /

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Autor principal: Spencer, Barbara
Format: Electrònic eBook
Idioma:anglès
Publicat: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edició:1st ed.
Col·lecció:2013 digital library.
Strategic management collection.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Why business models matter
  • Three business model lenses
  • How the Bomgar box delivers customer value
  • A ham radio company builds a superior business model
  • TOMS shoes: selling a vision
  • Netflix cancels the value exchange agreement
  • Rent the runway: changing customer behaviors and industry norms
  • J.C. Penney's big experiment
  • Ten key ideas about business models
  • Appendix A. Pricing mechanisms
  • Appendix B. Online marketplaces
  • Notes
  • References
  • Index.