Managerial communication evaluating the right dose /
The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamenta...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| Edition: | 1st ed. |
| Series: | 2012 digital library.
Corporate communication collection. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- List of tables and figures
- List of boxes
- Preface
- Prologue
- 1. Introduction and overview
- 2. Definition and the use of metaphor
- 3. The idea of match
- 4. Managing relationships
- 5. Productivity
- 6. Change
- 7. The world outside
- 8. Summing up
- Notes
- References
- Index.