How strong is your firm's competitive advantage?
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
|
| Хэвлэл: | 1st ed. |
| Цуврал: | 2012 digital library.
Economics collection. |
| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Агуулга:
- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
- 1. Economics and the business manager: what is economics all about?
- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm
- Part II. What does five forces model say about your firm?
- 3. Warning: cheaper substitutes are hazardous to your profits
- 4. We could make more money if our competitors would just go away
- 5. Is my supplier holding five aces? The bargaining power of suppliers
- 6. When the buyer holds six aces: the bargaining power of buyers
- 7. How to keep firms from beating each other up
- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies
- Appendix II. Relevant published case studies
- References
- Index.