صورة الغلاف

Innovative pricing strategies to increase profits

عرض إصدارات أخرى (1)
محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Marburger, Daniel
التنسيق: الكتروني كتاب الكتروني
اللغة:الإنجليزية
منشور في: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
الطبعة:1st ed.
سلاسل:2012 digital library.
Economics and finance collection.
الموضوعات:
Pricing.
Open price system.
Internet auctions.
Price discrimination
bundling
price skimming
price penetration
online auctions
English auction
Dutch auction
first-price sealed bid auction
second-price sealed bid auction
price elasticity
consumer surplus
two-part tariffs
quantity discounts
quality choices
tying
peak-load pricing
dynamic pricing
e-commerce
pricing
Robinson-Patman Act
winner's curse
reference price
private value auction
common value auction
الوصول للمادة أونلاين:An electronic book accessible through the World Wide Web; click to view
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جدول المحتويات:
  • List of cases/firms/products
  • Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
  • 1. Economics and the business manager
  • 2. Consumer behavior: the law of demand and its effect on pricing
  • 3. Understanding the price sensitivity of buyers
  • 4. One perfect price: profit maximization for the single price firm
  • Part II. Different strokes for different folks: charging more than one price for the same good
  • 5. If you could read my mind: first-degree price discrimination strategies
  • 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
  • 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
  • Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
  • 8. Dynamic pricing and e-commerce
  • 9. Legal and ethical issues
  • Table of strategies
  • Notes
  • References
  • Index.

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