Pricing segmentation and analytics
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Edição: | 1st ed. |
| Colecção: | Marketing strategy collection.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- 1. Theory of pricing analytics
- 2. The practice of pricing analytics
- 3. Dynamic pricing and markdown optimization
- 4. Pricing in business-to-business environments
- 5. Customer behavior aspects of pricing
- Appendix A. Dichotomous logistic regression
- Appendix B. Pricing analytics using R
- Notes
- References
- Index.