Pricing segmentation and analytics

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Bodea, Tudor
Rannpháirtithe: Ferguson, Mark
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Eagrán:1st ed.
Sraith:Marketing strategy collection.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • 1. Theory of pricing analytics
  • 2. The practice of pricing analytics
  • 3. Dynamic pricing and markdown optimization
  • 4. Pricing in business-to-business environments
  • 5. Customer behavior aspects of pricing
  • Appendix A. Dichotomous logistic regression
  • Appendix B. Pricing analytics using R
  • Notes
  • References
  • Index.