Pricing segmentation and analytics
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
|
| Édition: | 1st ed. |
| Collection: | Marketing strategy collection.
|
| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Table des matières:
- 1. Theory of pricing analytics
- 2. The practice of pricing analytics
- 3. Dynamic pricing and markdown optimization
- 4. Pricing in business-to-business environments
- 5. Customer behavior aspects of pricing
- Appendix A. Dichotomous logistic regression
- Appendix B. Pricing analytics using R
- Notes
- References
- Index.