Advocacy championing ideas & influencing others /
Kaydedildi:
| Yazar: | |
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| Müşterek Yazar: | |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
New Haven :
Yale University Press,
c2011.
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| Konular: | |
| Online Erişim: | An electronic book accessible through the World Wide Web; click to view |
| Etiketler: |
Etiketle
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İçindekiler:
- The politics of ideas
- Communicate your idea with impact
- Frame your message
- Build your reputation, create a brand
- Form alliances
- Your idea is only as good as its story
- Who's making the decision?
- Network!
- Timing is everything
- Create persuasive messages
- Make the idea matter
- Make a memorable case
- Demonstrate confidence
- Steer meetings your way.