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Consumer behavior women and shopping /

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Bibliografski detalji
Glavni autor: Huddleston, Patricia
Daljnji autori: Minahan, Stella
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Izdanje:1st ed.
Serija:Consumer behavior collection.
Teme:
Women consumers > United States > Psychology.
Shopping > Social aspects > United States.
Consumer behavior > United States.
Women
Shopping
Consumer socialization
Social shopping
Experiential shopping
Hedonic
Utilitarian
Shopping malls
Mothers and daughters
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • 1. An introduction to women and shopping
  • 2. Women and shopping in America
  • 3. Women and place
  • 4. Shopping as a life skill
  • 5. Shopper types
  • 6. The shopping experience and how to improve it
  • 7. Implications and conclusions
  • Notes
  • References
  • Index.

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