Consumer behavior women and shopping /
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| 主要作者: | |
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| 其他作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2011.
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| 版: | 1st ed. |
| 叢編: | Consumer behavior collection.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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| Abstract: | What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business. |
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| 實物描述: | 1 electronic text (132 p.) : digital file. Also available in print. |
| 格式: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| 參考書目: | Includes bibliographical references (p. 113-128) and index. |
| ISBN: | 9781606491683 (electronic bk.) |
| 訪問: | Access restricted to authorized users and institutions. |