Kapak Resmi

Consumer behavior women and shopping /

Diğer sürümleri göster (1)
Kaydedildi:
Detaylı Bibliyografya
Yazar: Huddleston, Patricia
Diğer Yazarlar: Minahan, Stella
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Edisyon:1st ed.
Seri Bilgileri:Consumer behavior collection.
Konular:
Women consumers > United States > Psychology.
Shopping > Social aspects > United States.
Consumer behavior > United States.
Women
Shopping
Consumer socialization
Social shopping
Experiential shopping
Hedonic
Utilitarian
Shopping malls
Mothers and daughters
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Diğer Bilgiler
Özet:What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Fiziksel Özellikler:1 electronic text (132 p.) : digital file.
Also available in print.
Materyal Türü:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Bibliyografya:Includes bibliographical references (p. 113-128) and index.
ISBN:9781606491683 (electronic bk.)
Erişim:Access restricted to authorized users and institutions.

Benzer Materyaller