Consumer behavior women and shopping /
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| Главный автор: | |
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| Другие авторы: | |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2011.
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| Редактирование: | 1st ed. |
| Серии: | Consumer behavior collection.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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| Краткий обзор: | What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business. |
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| Объем: | 1 electronic text (132 p.) : digital file. Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Библиография: | Includes bibliographical references (p. 113-128) and index. |
| ISBN: | 9781606491683 (electronic bk.) |
| Доступ: | Access restricted to authorized users and institutions. |