Imagem da capa

Consumer behavior women and shopping /

Show other versions (1)
Na minha lista:
Detalhes bibliográficos
Autor principal: Huddleston, Patricia
Outros Autores: Minahan, Stella
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Edição:1st ed.
Colecção:Consumer behavior collection.
Assuntos:
Women consumers > United States > Psychology.
Shopping > Social aspects > United States.
Consumer behavior > United States.
Women
Shopping
Consumer socialization
Social shopping
Experiential shopping
Hedonic
Utilitarian
Shopping malls
Mothers and daughters
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Descrição
Resumo:What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Descrição Física:1 electronic text (132 p.) : digital file.
Also available in print.
Formato:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Bibliografia:Includes bibliographical references (p. 113-128) and index.
ISBN:9781606491683 (electronic bk.)
Acesso:Access restricted to authorized users and institutions.

Registos relacionados