कवर छवि

Consumer behavior women and shopping /

अन्य संस्करण दिखाएं (1)
में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Huddleston, Patricia
अन्य लेखक: Minahan, Stella
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
संस्करण:1st ed.
श्रृंखला:Consumer behavior collection.
विषय:
Women consumers > United States > Psychology.
Shopping > Social aspects > United States.
Consumer behavior > United States.
Women
Shopping
Consumer socialization
Social shopping
Experiential shopping
Hedonic
Utilitarian
Shopping malls
Mothers and daughters
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
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विवरण
सार:What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
भौतिक वर्णन:1 electronic text (132 p.) : digital file.
Also available in print.
स्वरूप:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
ग्रन्थसूची:Includes bibliographical references (p. 113-128) and index.
आईएसबीएन:9781606491683 (electronic bk.)
अभिगमन:Access restricted to authorized users and institutions.

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