Consumer behavior women and shopping /
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| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2011.
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| Έκδοση: | 1st ed. |
| Σειρά: | Consumer behavior collection.
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| Θέματα: | |
| Διαθέσιμο Online: | An electronic book accessible through the World Wide Web; click to view |
| Ετικέτες: |
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| Περίληψη: | What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business. |
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| Φυσική περιγραφή: | 1 electronic text (132 p.) : digital file. Also available in print. |
| Μορφή: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Βιβλιογραφία: | Includes bibliographical references (p. 113-128) and index. |
| ISBN: | 9781606491683 (electronic bk.) |
| Πρόσβαση: | Access restricted to authorized users and institutions. |