Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /
Enregistré dans:
| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2010.
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| Édition: | 1st ed. |
| Collection: | Corporate communication collection,
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| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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Table des matières:
- List of illustrations
- Acknowledgments
- 1. Basic writing guidelines
- 2. Writing news releases
- 3. Writing newsletters
- 4. Writing brochures
- 5. Writing web copy
- 6. Writing for social media: blogs and microblogs
- 7. Media kits
- Notes
- References
- Index.