Strategic analysis and choice a structured approach /

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Opis bibliograficzny
1. autor: Warner, Alfred G.
Format: Elektroniczne E-book
Język:angielski
Wydane: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Wydanie:1st ed.
Seria:Strategic management collection,
Hasła przedmiotowe:
Dostęp online:An electronic book accessible through the World Wide Web; click to view
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Spis treści:
  • Preface
  • Chapter 1. Strategy as process and product, or how to build a business strategy without too much pain
  • Chapter 2. Setting the scope of analysis: defining your industry
  • Chapter 3. Analyzing the general environment: PEST or PESTLE assessment
  • Chapter 4. Porter's five forces model, part 1: barriers to entry
  • Chapter 5. Porter's five forces model, part 2: the power of suppliers, buyers, substitutes, and rivalry
  • Chapter 6. Why performance differs: the resource-based view of the firm
  • Chapter 7. Deciding what to do: models for strategy formulation
  • Chapter 8. Strategic positions for volatile industries
  • Chapter 9. Some final thoughts on practice and improvisation
  • Notes
  • References
  • Index.