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Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 /

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Main Author: Christiansen, Paul Victor (Author)
Format: Electronic eBook
Language:English
Published: Amsterdam : Amsterdam University Press, [2018]
Subjects:
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.
Electronic books.
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Physical Description:1 online resource (276 pages) : illustrations
ISBN:9789048531677 (e-book)

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