Persuasion in public discourse : cognitive and functional perspectives /
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
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| Altres autors: | , |
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| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
[2018]
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| Col·lecció: | Discourse approaches to politics, society, and culture ;
v. 79. |
| Matèries: | |
| Accés en línia: | Click to View |
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