Persuasion in public discourse : cognitive and functional perspectives /

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...

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Detalles Bibliográficos

Outros autores:	Pelclova, Jana (Editor), Lu, Wei-lun (Linguist) (Editor)
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
Series:	Discourse approaches to politics, society, and culture ; v. 79.
Subjects:	Persuasion (Rhetoric) Discourse analysis. Electronic books.
Acceso en liña:	Click to View
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