Persuasion in public discourse : cognitive and functional perspectives /

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...

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Drugi avtorji: Pelclova, Jana (Editor), Lu, Wei-lun (Linguist) (Editor)
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
Serija:Discourse approaches to politics, society, and culture ; v. 79.
Teme:
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Kazalo:
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  • Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Zmavc
  • Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu
  • Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana
  • "The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng
  • Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina
  • Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett
  • Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson
  • Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng
  • Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navratilova
  • Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Duenas
  • Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclova
  • Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antovic.