Persuasion in public discourse : cognitive and functional perspectives /
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
[2018]
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| Series: | Discourse approaches to politics, society, and culture ;
v. 79. |
| Subjects: | |
| Online Access: | Click to View |
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Table of Contents:
- Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna
- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Zmavc
- Metaphor as a (de-)legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu
- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana
- "The end is near" : negative attitude and fear in political discourse / Francisco O. D. Veloso and Dezheng Feng
- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina
- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A. Beckett
- Saving face online : institutional responses to negative customer reviews on Trip Advisor / Christopher Hopkinson
- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng
- Persuasion in academic discourse : cross-cultural variation in anglophone and Czech academic book reviews / Olga Dontcheva-Navratilova
- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Duenas
- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclova
- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antovic.