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Persuasion in public discourse : cognitive and functional perspectives /

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...

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Bibliographic Details
Other Authors: Pelclova, Jana (Editor), Lu, Wei-lun (Linguist) (Editor)
Format: Electronic eBook
Language:English
Published: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
Series:Discourse approaches to politics, society, and culture ; v. 79.
Subjects:
Persuasion (Rhetoric)
Discourse analysis.
Electronic books.
Online Access:Click to View
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