Persuasion in public discourse : cognitive and functional perspectives /
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
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Другие авторы: | Pelclova, Jana (Редактор), Lu, Wei-lun (Linguist) (Редактор) |
---|---|
Формат: | Электронный ресурс eКнига |
Язык: | английский |
Опубликовано: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
[2018]
|
Серии: | Discourse approaches to politics, society, and culture ;
v. 79. |
Предметы: | |
Online-ссылка: | Click to View |
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