Brand equity planning with structuralist rhetorical semiotics /

Encyclopaedia of brand equity management.
Publicat: (2009)

Connective branding building brand equity in a demanding world /
per: Fisher-Buttinger, Claudia
Publicat: (2008)

Connective branding building brand equity in a demanding world /
per: Fisher-Buttinger, Claudia
Publicat: (2008)

The business of brands
per: Miller, Jon, 1971-
Publicat: (2004)

The business of brands
per: Miller, Jon, 1971-
Publicat: (2004)

Designing brand identity an essential guide for the whole branding team /
per: Wheeler, Alina
Publicat: (2013)

Designing brand identity an essential guide for the whole branding team /
per: Wheeler, Alina
Publicat: (2013)

Strategic brand management : building, measuring, and managing brand equity /
per: Keller, Kevin Lane, 1956-
Publicat: (2008)

Strategic brand management : building, measuring, and managing brand equity /
per: Keller, Kevin Lane, 1956-
Publicat: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
per: Taylor, David, 1964-
Publicat: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
per: Taylor, David, 1964-
Publicat: (2004)

Integrated branding becoming brand-driven through companywide action /
per: LePla, F. Joseph, 1955-
Publicat: (1999)

Integrated branding becoming brand-driven through companywide action /
per: LePla, F. Joseph, 1955-
Publicat: (1999)

The brand gym a practical workout to gain and retain brand leadership /
per: Taylor, David, 1964-
Publicat: (2010)

The brand gym a practical workout to gain and retain brand leadership /
per: Taylor, David, 1964-
Publicat: (2010)

Brandscendence three essential elements of enduring brands /
per: Clark, Kevin A.
Publicat: (2004)

Brandscendence three essential elements of enduring brands /
per: Clark, Kevin A.
Publicat: (2004)

Brand relevance making competitors irrelevant /
per: Aaker, David A.
Publicat: (2011)

Brand relevance making competitors irrelevant /
per: Aaker, David A.
Publicat: (2011)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
per: J., Tatiana Soto
Publicat: (2008)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
per: J., Tatiana Soto
Publicat: (2008)

Three threats to brand relevance strategies that work /
per: Aaker, David
Publicat: (2013)

Three threats to brand relevance strategies that work /
per: Aaker, David
Publicat: (2013)

Creating passionbrands getting to the heart of branding /
per: Edwards, Helen, 1965-
Publicat: (2005)

Creating passionbrands getting to the heart of branding /
per: Edwards, Helen, 1965-
Publicat: (2005)

Brand anarchy managing corporate reputation /
per: Earl, Steve
Publicat: (2012)

Brand anarchy managing corporate reputation /
per: Earl, Steve
Publicat: (2012)

Origination : the geographies of brands and branding /
per: Pike, Andy
Publicat: (2015)

Origination : the geographies of brands and branding /
per: Pike, Andy
Publicat: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
per: Post, Karen
Publicat: (2005)

Brain tattoos creating unique brands that stick in your customers' minds /
per: Post, Karen
Publicat: (2005)

Brands laid bare using market research for evidence-based brand management /
per: Ford, Kevin
Publicat: (2005)

Brands laid bare using market research for evidence-based brand management /
per: Ford, Kevin
Publicat: (2005)

The brutal truth about Asian branding and how to break the vicious cycle
per: Baladi, Joseph
Publicat: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
per: Baladi, Joseph
Publicat: (2011)

Developing brands with qualitative market research
per: Chandler, Jon
Publicat: (2002)