Brand equity planning with structuralist rhetorical semiotics /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Kassel, Germany :
Kassel University Press,
2013.
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| Subjects: | |
| Online Access: | Click to View |
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| Physical Description: | 1 online resource (897 pages) : illustrations |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783862197071 (e-book) |