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Direct Mail als Kommunikationsmedium im Kulturmarketing eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen /

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Detalhes bibliográficos
Autor principal:	Korzen, Eva Janina
Autor Corporativo:	ProQuest (Firm)
Formato:	Thesis Recurso Electrónico livro electrónico
Idioma:	alemão
Publicado em:	Kassel : Kassel University Press, c2011.
Assuntos:	Advertising, Direct-mail > Social aspects. Direct marketing > Social aspects. Electronic books.
Acesso em linha:	Click to View
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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