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Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /

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Bibliografiske detaljer
Hovedforfatter:	Secka, Marion (Author)
Format:	Electronisk eBog
Sprog:	tysk
Udgivet:	Frankfurt am Main, [Germany] : PL Academic Research, 2015.
Serier:	Forschungsergebnisse der WU Wirtschaftsuniversitat Wien, Band 65
Fag:	Branding (Marketing) Communication in marketing. Marketing. Electronic books.
Online adgang:	Click to View
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

60-minute brand strategist the essential brand book for marketing professionals /
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The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
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Udgivet: (2011)

You are the brand
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Udgivet: (2011)

Brand management
Udgivet: (2008)

Experiential marketing a practical guide to interactive brand experiences /
af: Smilansky, Shaz
Udgivet: (2009)

Brand, organizational identity and reputation in SMEs an overview /
Udgivet: (2007)

Contemporary thinking, topics and trends in international branding, part 1
Udgivet: (2007)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
af: Mathieson, Rick
Udgivet: (2010)

Breakthrough branding : positioning your library to survive and thrive /
af: Walters, Suzanne, et al.
Udgivet: (2013)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
af: Smith, Kerry, 1963-, et al.
Udgivet: (2016)

The digital crown : winning at content on the web /
af: Leibtag, Ahava
Udgivet: (2014)

Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
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Udgivet: (2013)

The role of visual brand differentiation in the continuity of new print magazines in Kenya /
af: Juma, Yofi
Udgivet: (2016)

Igniting the brand strategies that have shot brands to success /
af: Cahill, Jonathan
Udgivet: (2008)

Handbook of brand semiotics /
Udgivet: (2015)

Handbook of brand relationships
Udgivet: (2009)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
af: Gentner, Friedrich
Udgivet: (2012)

Hospitality branding
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Udgivet: (2012)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
af: Eslinger, Tom
Udgivet: (2014)

Brand management for international hotels
af: Patricia, Maria
Udgivet: (2009)

Brain tattoos creating unique brands that stick in your customers' minds /
af: Post, Karen
Udgivet: (2005)

Rethinking prestige branding : secrets of the ueber-brands /
af: Schaefer, Wolfgang, et al.
Udgivet: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Udgivet: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
af: Yohn, Denise Lee, 1967-
Udgivet: (2014)

Perspectives on branding
af: Miletsky, Jason I.
Udgivet: (2009)

Brand media strategy : integrated communications planning in the digital era /
af: Young, Antony, 1964-
Udgivet: (2014)

Apple's secret of success traditional marketing vs. cult marketing /
af: Schneiders, Sascha
Udgivet: (2011)

Brand management and marketing of luxury goods /
af: Scholz, Lucie
Udgivet: (2014)

Advocacy championing ideas & influencing others /
af: Daly, John A. (John Augustine), 1952-
Udgivet: (2011)

Advertising /
af: Arens, William
Udgivet: (2015)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
af: Mbalya, Richard
Udgivet: (2010)

Managing brand you seven steps to creating your most successful self /
af: Wilson, Jerry S.
Udgivet: (2008)

The experience effect engage your customers with a consistent and memorable brand experience /
af: Joseph, Jim, 1963-
Udgivet: (2010)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
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Udgivet: (2009)

Origination : the geographies of brands and branding /
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Udgivet: (2015)

Brand zero : the complete branding guide for start-ups /
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Udgivet: (2014)

Rock brands selling sound in a media saturated culture /
Udgivet: (2010)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
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Udgivet: (2009)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
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Udgivet: (2012)

Positioning for professionals how professional knowledge firms can differentiate their way to success /
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Udgivet: (2010)