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Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /

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Библиографические подробности
Главный автор:	Secka, Marion (Автор)
Формат:	Электронный ресурс eКнига
Язык:	немецкий
Опубликовано:	Frankfurt am Main, [Germany] : PL Academic Research, 2015.
Серии:	Forschungsergebnisse der WU Wirtschaftsuniversitat Wien, Band 65
Предметы:	Branding (Marketing) Communication in marketing. Marketing. Electronic books.
Online-ссылка:	Click to View
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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