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Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /

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Detalles Bibliográficos
Autor Principal:	Secka, Marion (Author)
Formato:	Electrónico eBook
Idioma:	alemán
Publicado:	Frankfurt am Main, [Germany] : PL Academic Research, 2015.
Series:	Forschungsergebnisse der WU Wirtschaftsuniversitat Wien, Band 65
Subjects:	Branding (Marketing) Communication in marketing. Marketing. Electronic books.
Acceso en liña:	Click to View
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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