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Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Secka, Marion (Údar)
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Gearmáinis
Foilsithe / Cruthaithe:	Frankfurt am Main, [Germany] : PL Academic Research, 2015.
Sraith:	Forschungsergebnisse der WU Wirtschaftsuniversitat Wien, Band 65
Ábhair:	Branding (Marketing) Communication in marketing. Marketing. Electronic books.
Rochtain ar líne:	Click to View
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

60-minute brand strategist the essential brand book for marketing professionals /
de réir: Mootee, Idris, 1958-
Foilsithe / Cruthaithe: (2013)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
de réir: Githinji, Kennedy Gakuru
Foilsithe / Cruthaithe: (2011)

You are the brand
de réir: Adubato, Steve
Foilsithe / Cruthaithe: (2011)

Experiential marketing a practical guide to interactive brand experiences /
de réir: Smilansky, Shaz
Foilsithe / Cruthaithe: (2009)

Brand management
Foilsithe / Cruthaithe: (2008)

Brand, organizational identity and reputation in SMEs an overview /
Foilsithe / Cruthaithe: (2007)

Contemporary thinking, topics and trends in international branding, part 1
Foilsithe / Cruthaithe: (2007)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
de réir: Mathieson, Rick
Foilsithe / Cruthaithe: (2010)

The digital crown : winning at content on the web /
de réir: Leibtag, Ahava
Foilsithe / Cruthaithe: (2014)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
de réir: Smith, Kerry, 1963-, et al.
Foilsithe / Cruthaithe: (2016)

Breakthrough branding : positioning your library to survive and thrive /
de réir: Walters, Suzanne, et al.
Foilsithe / Cruthaithe: (2013)

Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
de réir: Schultz, Mike, 1974-
Foilsithe / Cruthaithe: (2013)

The role of visual brand differentiation in the continuity of new print magazines in Kenya /
de réir: Juma, Yofi
Foilsithe / Cruthaithe: (2016)

Igniting the brand strategies that have shot brands to success /
de réir: Cahill, Jonathan
Foilsithe / Cruthaithe: (2008)

Handbook of brand semiotics /
Foilsithe / Cruthaithe: (2015)

Handbook of brand relationships
Foilsithe / Cruthaithe: (2009)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
de réir: Gentner, Friedrich
Foilsithe / Cruthaithe: (2012)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
de réir: Eslinger, Tom
Foilsithe / Cruthaithe: (2014)

Hospitality branding
de réir: Dev, Chekitan S. (Chekitan Singh), 1959-
Foilsithe / Cruthaithe: (2012)

Brand management for international hotels
de réir: Patricia, Maria
Foilsithe / Cruthaithe: (2009)

Brain tattoos creating unique brands that stick in your customers' minds /
de réir: Post, Karen
Foilsithe / Cruthaithe: (2005)

Rethinking prestige branding : secrets of the ueber-brands /
de réir: Schaefer, Wolfgang, et al.
Foilsithe / Cruthaithe: (2015)

What great brands do : the seven brand-building principles that separate the best from the rest /
de réir: Yohn, Denise Lee, 1967-
Foilsithe / Cruthaithe: (2014)

Brand Bible the complete guide to building, designing, and sustaining brands /
Foilsithe / Cruthaithe: (2012)

Perspectives on branding
de réir: Miletsky, Jason I.
Foilsithe / Cruthaithe: (2009)

Brand media strategy : integrated communications planning in the digital era /
de réir: Young, Antony, 1964-
Foilsithe / Cruthaithe: (2014)

Apple's secret of success traditional marketing vs. cult marketing /
de réir: Schneiders, Sascha
Foilsithe / Cruthaithe: (2011)

Advocacy championing ideas & influencing others /
de réir: Daly, John A. (John Augustine), 1952-
Foilsithe / Cruthaithe: (2011)

Brand management and marketing of luxury goods /
de réir: Scholz, Lucie
Foilsithe / Cruthaithe: (2014)

Advertising /
de réir: Arens, William
Foilsithe / Cruthaithe: (2015)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
de réir: Mbalya, Richard
Foilsithe / Cruthaithe: (2010)

Managing brand you seven steps to creating your most successful self /
de réir: Wilson, Jerry S.
Foilsithe / Cruthaithe: (2008)

The experience effect engage your customers with a consistent and memorable brand experience /
de réir: Joseph, Jim, 1963-
Foilsithe / Cruthaithe: (2010)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
de réir: Salinas, Gabriela
Foilsithe / Cruthaithe: (2009)

Origination : the geographies of brands and branding /
de réir: Pike, Andy
Foilsithe / Cruthaithe: (2015)

Brand zero : the complete branding guide for start-ups /
de réir: Tai, Jacky
Foilsithe / Cruthaithe: (2014)

Rock brands selling sound in a media saturated culture /
Foilsithe / Cruthaithe: (2010)

Positioning for professionals how professional knowledge firms can differentiate their way to success /
de réir: Williams, Tim, 1954-
Foilsithe / Cruthaithe: (2010)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
de réir: Harden, Leland
Foilsithe / Cruthaithe: (2009)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
de réir: Vincent, Laurence
Foilsithe / Cruthaithe: (2012)