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Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /

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Bibliographic Details
Main Author:	Secka, Marion (Author)
Format:	Electronic eBook
Language:	German
Published:	Frankfurt am Main, [Germany] : PL Academic Research, 2015.
Series:	Forschungsergebnisse der WU Wirtschaftsuniversitat Wien, Band 65
Subjects:	Branding (Marketing) Communication in marketing. Marketing. Electronic books.
Online Access:	Click to View
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