Delwedd Flaen

Côd QR

Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Secka, Marion (Awdur)
Fformat:	Electronig eLyfr
Iaith:	Almaeneg
Cyhoeddwyd:	Frankfurt am Main, [Germany] : PL Academic Research, 2015.
Cyfres:	Forschungsergebnisse der WU Wirtschaftsuniversitat Wien, Band 65
Pynciau:	Branding (Marketing) Communication in marketing. Marketing. Electronic books.
Mynediad Ar-lein:	Click to View
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

60-minute brand strategist the essential brand book for marketing professionals /
gan: Mootee, Idris, 1958-
Cyhoeddwyd: (2013)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
gan: Githinji, Kennedy Gakuru
Cyhoeddwyd: (2011)

You are the brand
gan: Adubato, Steve
Cyhoeddwyd: (2011)

Experiential marketing a practical guide to interactive brand experiences /
gan: Smilansky, Shaz
Cyhoeddwyd: (2009)

Brand management
Cyhoeddwyd: (2008)

Brand, organizational identity and reputation in SMEs an overview /
Cyhoeddwyd: (2007)

Contemporary thinking, topics and trends in international branding, part 1
Cyhoeddwyd: (2007)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
gan: Mathieson, Rick
Cyhoeddwyd: (2010)

The digital crown : winning at content on the web /
gan: Leibtag, Ahava
Cyhoeddwyd: (2014)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
gan: Smith, Kerry, 1963-, et al.
Cyhoeddwyd: (2016)

Breakthrough branding : positioning your library to survive and thrive /
gan: Walters, Suzanne, et al.
Cyhoeddwyd: (2013)

Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
gan: Schultz, Mike, 1974-
Cyhoeddwyd: (2013)

The role of visual brand differentiation in the continuity of new print magazines in Kenya /
gan: Juma, Yofi
Cyhoeddwyd: (2016)

Igniting the brand strategies that have shot brands to success /
gan: Cahill, Jonathan
Cyhoeddwyd: (2008)

Handbook of brand semiotics /
Cyhoeddwyd: (2015)

Handbook of brand relationships
Cyhoeddwyd: (2009)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
gan: Gentner, Friedrich
Cyhoeddwyd: (2012)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
gan: Eslinger, Tom
Cyhoeddwyd: (2014)

Hospitality branding
gan: Dev, Chekitan S. (Chekitan Singh), 1959-
Cyhoeddwyd: (2012)

Brand management for international hotels
gan: Patricia, Maria
Cyhoeddwyd: (2009)

Brain tattoos creating unique brands that stick in your customers' minds /
gan: Post, Karen
Cyhoeddwyd: (2005)

Rethinking prestige branding : secrets of the ueber-brands /
gan: Schaefer, Wolfgang, et al.
Cyhoeddwyd: (2015)

What great brands do : the seven brand-building principles that separate the best from the rest /
gan: Yohn, Denise Lee, 1967-
Cyhoeddwyd: (2014)

Brand Bible the complete guide to building, designing, and sustaining brands /
Cyhoeddwyd: (2012)

Perspectives on branding
gan: Miletsky, Jason I.
Cyhoeddwyd: (2009)

Brand media strategy : integrated communications planning in the digital era /
gan: Young, Antony, 1964-
Cyhoeddwyd: (2014)

Apple's secret of success traditional marketing vs. cult marketing /
gan: Schneiders, Sascha
Cyhoeddwyd: (2011)

Advocacy championing ideas & influencing others /
gan: Daly, John A. (John Augustine), 1952-
Cyhoeddwyd: (2011)

Brand management and marketing of luxury goods /
gan: Scholz, Lucie
Cyhoeddwyd: (2014)

Advertising /
gan: Arens, William
Cyhoeddwyd: (2015)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
gan: Mbalya, Richard
Cyhoeddwyd: (2010)

Managing brand you seven steps to creating your most successful self /
gan: Wilson, Jerry S.
Cyhoeddwyd: (2008)

The experience effect engage your customers with a consistent and memorable brand experience /
gan: Joseph, Jim, 1963-
Cyhoeddwyd: (2010)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

Origination : the geographies of brands and branding /
gan: Pike, Andy
Cyhoeddwyd: (2015)

Brand zero : the complete branding guide for start-ups /
gan: Tai, Jacky
Cyhoeddwyd: (2014)

Rock brands selling sound in a media saturated culture /
Cyhoeddwyd: (2010)

Positioning for professionals how professional knowledge firms can differentiate their way to success /
gan: Williams, Tim, 1954-
Cyhoeddwyd: (2010)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
gan: Harden, Leland
Cyhoeddwyd: (2009)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
gan: Vincent, Laurence
Cyhoeddwyd: (2012)