Understanding media users from theory to practice /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester ; Malden, MA :
Wiley-Blackwell,
2009.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 080207s2009 enk sb 001 0 eng | ||
| 010 | |z 2008005945 | ||
| 020 | |z 9781405155663 (hbk. : alk. paper) | ||
| 020 | |z 1405155663 (hbk. : alk. paper) | ||
| 020 | |z 9781405155670 (pbk. : alk. paper) | ||
| 020 | |z 1405155671 (pbk. : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10301329 | ||
| 035 | |a (OCoLC)316990879 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a P96.A83 |b W55 2009eb |
| 082 | 0 | 4 | |a 302.23 |2 22 |
| 100 | 1 | |a Wilson, Tony, |d 1947- | |
| 245 | 1 | 0 | |a Understanding media users |h [electronic resource] : |b from theory to practice / |c Tony Wilson. |
| 260 | |a Chichester ; |a Malden, MA : |b Wiley-Blackwell, |c 2009. | ||
| 300 | |a 219 p. | ||
| 504 | |a Includes bibliographical references (p. [176]-203) and index. | ||
| 505 | 0 | |a A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Mass media |x Audiences. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10301329 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 99069 |d 99069 | ||