Co-creation, innovation and new service development : the case of the videogames industry /

Co-creation, innovation and new service development : the case of the videogames industry /

"Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek t...

Full description

Saved in:
Bibliographic Details
Main Author: Czarnota, Jedrzej (Author)
Format: Electronic eBook
Language:English
Published: London : Taylor and Francis, 2018.
Edition:First edition.
Series:Routledge Interpretive Marketing Research
Subjects:
Customer relations.
Relationship marketing.
Technological innovations.
Video games.
Online Access:Click here to view.
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • chapter 1 Introduction / Jedrzej Czarnota
  • chapter 2 Beyond State-of-the-Art in Co-Creation / Jedrzej Czarnota
  • chapter 3 Observing the Videogames Industry / Jedrzej Czarnota
  • chapter 4 Managerial Insights for Creative Services / Jedrzej Czarnota
  • chapter 5 Key Findings / Jedrzej Czarnota.

Similar Items